Job Description:
As a Senior Associate, Builder AXP, you will play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role can be performed remotely from anywhere in the U.S. You will lead all phases of the product lifecycle from ideation to launch by developing and optimizing Next Best Action (NBA) journeys that meet member needs and deliver measurable business outcomes. Post-launch, you will monitor performance, gather feedback, and iterate to ensure journeys remain effective and relevant across customer segments.

Role Responsibilities

• Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements.
• Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve Clienting effectiveness.
• Conduct rigorous quality assurance across journey/campaign components including events, wait steps, personalization rules, and cross-channel triggers.
• Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes.
• Serve as a subject matter expert (SME) for AJO and AEP capabilities, and support upskilling efforts across the team.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration.
• Use your skills to make an impact
• Deliver real-time, personalized member journeys/campaigns that enhance engagement and satisfaction.
• Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels.
• Drive operational excellence through hands-on configuration, QA, and platform stewardship.
• Champion innovation and continuous improvement in marketing operations and customer experience.

Required Qualifications

• Bachelor’s degree in marketing, business, or a related field or 3-5 years’ working within a marketing campaign delivery team.
• 3 years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2 years of hands-on experience configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, SalesForce Marketing Cloud or similar platforms.
• Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization.
• Effective communicator with the ability to collaborate across technical and business teams.
• Comfortable working in agile pod-based, or cross-functional environments.

Preferred Qualifications

• Adobe certifications in AEP or AJO.
• Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging.
• Experience in highly regulated industries such as healthcare or financial services.
• Exposure to JSON, event payloads, or API-driven personalization.
• Experience with responsive email design and accessibility standards.
• Understanding of Next Best Action personalization logic frameworks