Job Description:
We are seeking a detail-oriented and motivated SEO Specialist to support foundational SEO execution across multiple brands and digital properties. This role will focus on on-page optimization, local page management, technical SEO hygiene, structured data implementation, and platform support within BrightEdge. The ideal candidate is eager to learn, highly organized, and comfortable executing clearly defined SEO best practices while collaborating across sales, marketing and technical teams.

Responsibilities include:
Local Pages

• Author, publish, and maintain local landing pages following established SEO and content guidelines
• Optimize existing local pages to improve rankings, engagement, and conversion performance
• Ensure consistency and accuracy of location-based content and internal linking

Schema

• Implement approved schema markup across applicable page types
• Validate schema implementation and troubleshoot errors as needed

Metadata

• Implement crawl fixes as needed, including but not limited to:
  • Title tags and meta description updates
  • Identification and remediation of broken internal links
  • Support resolution of 404 errors and redirect logic
  • Image alt text updates to support accessibility and SEO

Video Optimization

• Research video optimization tactics
• Work with comms/social to optimize existing videos on YouTube channel

BrightEdge

• Help conduct platform clean-up ongoing expansion of reporting for client s website
  • Keywords
  • Keyword Groups
  • Competitors Etc.
• Help support proper platform setup and ongoing expansion of reporting for specialty services (Stericycle and Shred-it)

Qualifications

• 1–2 years of experience in SEO, digital marketing, or a related field (internships welcome)
• Basic understanding of on-page SEO, metadata, and search engine fundamentals
• Familiarity with SEO tools (BrightEdge, Google Search Console, Google Analytics, or similar) is a plus
• Strong attention to detail and ability to follow documented processes
• Comfortable working across multiple brands and prioritizing tasks
• Clear written communication skills and willingness to collaborate cross-functionally

Nice to Have

• Exposure to schema/structured data
• Experience working with CMS platforms (e.g., WordPress, Adobe, Sitecore, Sanity)
• Interest in local and enterprise SEO