JOB ROLE

• Strategic Consulting: Act as a trusted advisor to Talent Acquisition stakeholders, using data and market insights to recommend high-impact recruitment marketing strategies aligned with hiring goals. [KB1.1]
• Campaign Development: Design and execute multi-channel campaigns (organic and paid) to generate awareness, engagement, and conversions, supporting local hiring events and high-priority roles.
• Paid Media Management: Lead the strategy and execution of paid media across platforms such as Meta, Google, TikTok, LinkedIn, YouTube, Snapchat, Spotify and new mediums. Continuously test and optimize to improve ROI and lead quality.
• Content Creation: Craft compelling, audience-specific content for digital and print channels, ensuring messaging aligns with our employer value proposition (EVP) and campaign objectives.
• Performance Analysis: Monitor and analyze campaign performance and funnel metrics, translating insights into actionable recommendations and clear reporting for stakeholders.
• Market Intelligence: Stay ahead of trends in the recruitment marketing landscape with a focus on innovation and continuous learning.
• Collaboration: Partner cross-functionally with internal teams and external vendors to ensure campaigns are on-brand, timely, and effective.
• Budget management: Use data to determine media spend per ad campaign, per platform, tracking projections and actual spend to ensure consistent monthly invoice processing.

SKILLS AND COMPETENCIES
• Cross-functional collaboration and clear communication
• Strategic and data-driven consulting/advising
• Project management and campaign oversight across paid social media channels; including agency management.
QUALIFICATIONS:
MINIMUM QUALIFICATIONS:
• 5+ years of experience managing development of paid media campaigns across digital platforms (e.g., Meta, Google, TikTok, Snapchat, LinkedIn, YouTube).
• 5+ years of experience in driving strategic ad content for social and digital advertising.
• 5+ years of experience in client support role, consulting, advising and reporting on performance.
• Proven ability to analyze campaign performance and apply insights to optimize lead generation and drive ROI.
PREFERRED QUALIFICATIONS:
• Agency experience in marketing or communications role.
• Familiarity with tools such as CRM platforms, Google Analytics 4, Microsoft[KB2.1] 365, and Digital Asset Management tools.
• Proficiency in understanding and synthesizing metrics and KPIs into insights.
• Basic graphic design or video editing skills (e.g., Canva, Adobe Express, or similar)